Playful Invention Company “PICO” identity:

Building on R&D from the Lifelong Kindergarten at MIT’s Media Lab, the Playful Invention Company (“PICO”) introduced PICO Crickets. Crickets are small programmable devices that can make things spin, light up, and play music. You can plug lights, motors, and sensors into a Cricket, then write computer programs to tell them how to react and behave. With Crickets, you can create musical sculptures, interactive jewelry, dancing creatures, and other artistic inventions -- and learn important math, science, and engineering ideas in the process. While LEGO MindStorms is designed especially for making robots, Crickets are designed especially for making artistic creations. In that respect, the formal features of the PICO identity emphasize and highlight this distinguishing characteristic.