Mc Donald's Convenient Meal Solutions:

Market and consumer analysis have revealed that key consumer trends are increasing the demand for convenient meal solutions (CMS). Busy adults, especially working moms, want more discretionary time and will pay for products and services that will allow them to have it. Encouraged by those findings Mc Donald's commissioned the development of a convenient meal solution for this particular target group. A healthy dinner meal for the whole family, bought at Mc Donald's after work, fast and easy to prepare without giving moms the sense of neglecting their families. The commitment also included the development of the brand identity and packaging.