OPEL Insignia - digital brand experience:

In order to diversify digital touchpoints and to create brand awareness the digital launch campaign of the new OPEL Insignia consisted of three websites in combination with online media measures, mobile applications and various POS and autoshow installations. The “Project Insignia” website which has been launched during the tease phase focused on the “conquest” target group. It was setting the stage of things to come, giving users the opportunity to follow hints, discover and explore the numerous technical innovations in a high-tech thriller atmosphere without showing the actual car. During the prelaunch and launch phase after the car was officially revealed to the public at the London Motorshow, a fully featured product site has been launched including the “Visualizer”, a branded utility to configure and visualize the car in full detail.