From brand- to product experience: Interactive citylight display

The ICLD is an interactive out-of-home media platform that combines a 17" touchscreen with a 82" display. It was integrated as a digital touchpoint into OPEL Insignia's digital launch campaign. The so-called "visualizer" lets the user configure a model of the OPEL Insignia on the 17" touchscreen which is then visualized on the 82" display as part of an outro movie. Additional to the interaction of the 17" touchscreen and the 82" display, the system provides bluetooth, allowing the user to receive the movie of his configured model right on his mobile phone or explore the "visualizer" on his laptop using WLAN. The I-CLD was installed at the Paris motorshow, various international european airports as well as car dealers. It received the POPAI Digital Award for content and creativity.