Enterprise Brand Management:

Development and design of the EBM Enterprise Brand Management platform. It facilitates and optimizes electronically supported brand management and enables, as a holistic und homogeneous solution, to connect and implement the six core tasks of comprehensive and effective brand management. These are: inform, involve, empower, plan, control and evaluate. The platform can be customized to meet the specific requirements of the user or enterprise. Three criteria modulated the development of the interface: medium specific, usage environment and efficiency.