Digital brand system of the DZ BANK

The DZ BANK, Germany's sixth largest retail bank, is acting as central bank, corporate bank and parent holding company of the DZ BANK Group. In 2008 the DZ BANK started a strategic repositioning process of its brand and as part of such the DZ BANK asked for the complete overhaul of the exisiting digital landscape as well as the alignment of the digital brand experience including intranet, online financial communication, SAP environment, derivatives portal, microsites, online marketing activities and the corporate website. The commitment included content and requirement audits, analysis, strategy, concept and design as well as the development of styleguides and quality assurance.