Denco Easy Grip - brand identity, packaging:

Everyone has the right to comfortable personal care, but arthritis can sometimes rob people of the ability to do simple tasks that they once took for granted. With this in mind, Denco Easy Grip is the first line of personal grooming tools designed specifically for elderly users with reduced sight and manual dexterity. The goal was to develop the brand identity and to establish a product benefit communication system, while at the same time employing the tenets of inclusive design in all areas of communication. The packaging is optimized for easy opening and easy comprehension by using descriptive icons to reduce the ammount of text - for users of all ages and abilities.